2010 Ice Road Challenge - Successfully accomplished!
April 10, 2010 - Inuvik to Tuktoyaktuk
On July 27th 2008, XOF1 made history as the first solar car to reach the Arctic Circle under its own power. Using only sunshine as fuel, XOF1 continued across North America, breaking the world distance record for a solar car. On July 20th 2009, XOF1 re-wrote the history books when it crossed the Arctic Circle for a second time.
On April 10th, 2010 The Power of One (XOF1), solar car project took on the greatest challenge on the planet for any electric vehicle; the longest continuous ice road in the world, where man and machine were pushed to their physical limits.
The Ice Challenge took place on the seasonal ice road running between Inuvik and Tuktoyaktuk, Northwest Territories, Canada, covering 180km (111 miles) over the frozen Mackenzie River and Arctic Ocean.
XOF1 became the first solar car in the world to operate below freezing temperatures during its inaugural test drive over the frozen Lake Simcoe in Ontario Canada. The car has been extensively tested on racetracks and real-world conditions under an array of challenging conditions. The car can accelerate from zero to 85kmh (50mph) in 6 seconds; drive distances of 200km (130 miles) at night or 483km (300.5 miles) on a bright sunny day. Our team is comprised of people from all walks of life; ordinary, average people from the grass roots of our society as well engineers and students. This mosaic of volunteers from 23 countries makes Xof1 a truly international project.
Sponsor Information
The 2010 Ice Challenge was documented in a 12 minute program that was broadcast during primetime across Canada by CBC TV. In addition to the TV coverage, major newspapers across Canada and as far away as Australia, reported on the XOF1’s successful transit of the ice road between Inuvik and Tutoyaktuk, Northwest Territories. While taking on the greatest challenge on the planet for a solar powered electric vehicle, the XOF1 project has been committed to education and the promotion of clean and sustainable energy. Throughout the solar car’s travels, the XOF1 team has given presentations at schools and encouraging kids to learn about the project, sustainability and to follow their dreams.
XOF1 is more than just a feel good project in alignment with public environmental concerns and media interest. XOF1 offered a unique marketing platform that goes beyond the scope of any conventional media. XOF1 has been featured on local, national and international television, radio, newspapers, online media and social media websites, blogs and continues to generate press on indirect articles as point-of-reference.
Sponsors can benefit from involvement with the project in other ways. Above our capacity to generate media attention XOF1 adds value with credibility obtained from recognition by reputable organizations like The Great Race where XOF1 was commissioned to represent the future at the 100th anniversary of the event, and from association with universities, colleges and organizations like DEVA, VEVA and SEVA. It earned its own spot in the sun by breaking new ground by doubling the previous world distance solar car record. Some of its accomplishments are;
We can offer ideas on what we can do for you, from giving you the most visibility, branding, product placement and endorsement. We are flexible and welcome the opportunity to accommodate unique marketing strategies and needs. We can also assist you to identify your target audience and assist in the development of a marketing campaign to give you the most results for your advertisement dollars.
As well, XOf1 is engaged in developing strategic partnership with media outlets. Thus, raising the event profile.
XOF1 is an attractive and unique marketing platform, an event in itself, offering undivided media attention.
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